Food Culinary 06

Fred Thomas Franzia

May 24, 1943 ~ September 13, 2022 (age 79)


Fred Thomas Franzia

May 24, 1943 ~ September 13, 2022


It is with profound sadness the Franzia Family and Bronco Wine Company announce the passing of family patriarch, CEO, founding partner, and wine industry icon, Fred T. Franzia. He passed away at his Redwood home in Denair, California with family by his side on September 13, 2022. Fred was born May 24, 1943 to parents, Joseph and Helen Franzia in Modesto, California.


Fred graduated from Santa Clara University in 1965 and went to work for the family business. He had his own unique style and no challenge was out of his reach. In 1973, Fred co-founded Bronco Wine Company (BWC) alongside his brother, Joseph S. and cousin, John with a vision to create high-quality wines at a value all wine consumers could enjoy. When asked how BWC can sell wine less expensive than a bottle of water, Fred famously countered, “They’re overcharging for the water -- don’t you get it?”

Due to Fred’s entrepreneurial spirit and tireless dedication to this vision, BWC has achieved vertical integration while remaining family owned for almost 50 years. He was a disruptor to the industry whose successes were made possible by every person who entered his office or took a drive through the vineyards with him.

We would like to share Fred’s last message to us all, “Be happy and know The Journey Continues…”. His legacy will endure for generations to come!


Fred is survived by his children, Renata Franzia Price, Dr. Roma Franzia, Joseph (aka Joey) Franzia, Carlo Franzia and Giovanna Franzia; grandchildren, Sarina, Logan, Juliette, Chloe, Hudson, Madeline (aka Maddie), Stella, Jadyn, Reese, Katelyn, Morgan, Jacquelyn (aka Jackie), Tenley, Renato and granddaughter (arriving October 2022). He is also survived by his siblings, Joellen D’Ercole, Joseph S. Franzia and Catherine McFadden.


Deegan Funeral Chapel is honored to serve the Franzia family. Funeral services will be scheduled for a later date. The family plans on a private celebration of life service. To send the family your condolences or to share a special memory, please visit Fred’s tribute page at

The Franzia Family is grateful for the outpouring of support and In lieu of flowers or gifts, they request that remembrances in honor of Fred T. Franzia be made in the form of contributions to the following:

Santa Clara Jesuit Projects Endowment Fund 61096:
Sutter Health Medical Foundation:        
Modesto Parent Resource Center:

Memorial Tree
A Memorial Tree was planted for Fred

We are deeply sorry for your loss - the staff at Deegan Funeral Chapel

Join in honoring their life - plant a memorial tree


You can still show your support by sending flowers directly to the family, or by planting a memorial tree in the memory of Fred Thomas Franzia


Santa Clara Jesuit Project Endowment Fund 61096

Sutter Health Medical Foundation

Modest Parent Resource Center

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